Five real-world heavy-duty truck customers have been given an all-access insider pass to see how the all-new Ford Super Duty lives up to its durability promise.
These truck customers will witness torture testing of the vehicle before anyone else in a six-part We Own Work video series.
“We’re taking these customers behind the scenes to witness what goes into development and testing of the new Super Duty,” said Craig Schmatz, Ford F-Series Super Duty chief engineer.
“Every day these customers work hard and rely on our trucks. They know better than anyone what it takes to get the job done and how Super Duty can make that happen.”
Each participant represents an industry where workers trust the F-Series Super Duty, including forestry, manufacturing, highway maintenance, electric, gas and sanitation, and oil and gas extraction.
Episodes will explore how weight savings from high-strength steel and high-strength, military-grade, aluminum alloy are reinvested to create a Super Duty that can tow and haul more than ever with innovative new driver-assist technology developed specially for heavy-duty truck customers.
February 10, 2016