Ascential Technologies, a provider of automated diagnostic, inspection, assembly and test systems, has rebranded its General Industries division as Ascential Technologies, Test & Measurement Systems (T&M).
The company will leverage the collective expertise and technology of the five, formerly independent brands (CIMAT, Galileo, Kleinknecht, Lismar and Titan) in a unified division that addresses needs across industries including HVAC, white goods, heavy equipment, steel, automotive, aerospace and energy markets.
As part of the rebranding, the five companies will become product brands under the T&M umbrella, creating individual Technology Competence Centers intended to develop technology platforms. The parent company remains Ascential Technologies, and its other two divisions will continue to operate as Burke Porter (Transportation) and Ascential Medical and Life Sciences.
In terms of operations, the tighter integration of the company’s individual brand entities under the new division will enable closer affiliation between its engineering and R&D teams to encourage collaboration efforts, and a new global service organization will deliver a faster response and more lifecycle value as part of a wider support structure, Ascential says.
“Aligning the T&M division presents a significant growth opportunity for Ascential Technologies as a whole. It allows us to more effectively address our customer needs, providing clearer specifications around the division’s core competencies,” said Scott Watts, CEO of Ascential Technologies’ Transportation and Test & Measurement Systems divisions.
“Ultimately, this evolution will drive more value for our customers and employees while enabling our team to operate more effectively.”
The company says the current rebrand aligns with the focus area – faster time-to-market and greater scale – that Ascential Technologies announced as part of its Burke Porter Group rebrand in September 2023.