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Braking systems development

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A snapshot of some of the virtual and physical test techniques being adopted at Applus+ IDIADA to develop next-generation braking systems

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Toyota NA expansion

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Operations are now well underway at Toyota Motor North America’s expanded R&D, purchasing and prototype development centers in York Township, Michigan

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Hyundai i30 N testing

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Road testing of the new high-performance model from Hyundai will ensure the car is comfortable enough for everyday driving

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News

Virtual reality streamlines design and development at Seymourpowell

Design consultancy Seymourpowell has revealed how it uses virtual reality to enhance the design of new vehicles. Richard Seale, head automotive designer at Seymourpowell, said, “Our new approach to designing in VR radically streamlines the design process, allowing designers, engineers, and marketing teams to collaborate in exciting new ways. It enables designers to create designs in 3D, at any scale, from the very start of the design process.”

Some of its key capabilities include the following:
A networked platform, which teams in different parts of a building, or different geographical locations, can dial into and all participate in the design process in real time via tablets and VR headsets, as if in the same room.

It breaks down existing barriers between designers, engineers and marketing teams by allowing them all to collaborate, interact and give feedback on the design process remotely from anywhere in the world.

Virtual reality also facilitates communication between designers, engineers and modelers by providing a shared workspace to address design challenges as and when they arise, instead of waiting until later in the design process when it might be too late.

May 16, 2017

Written by Rachel Evans


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